Azam doesn't talk much about his past, but it is rumored that he and Rashid are nobility from a now defunct kingdom from the desert.
In the past Azam was an excellent pro wrestler and is good friends with Zangief. He later became the advisor of a group known as the "Muscle Soul Fighters Club", which Zangief and Laura are part of. He also gives advice on how to be a great butler and serve one's master, with Shibasaki considering him a legendary butler. Azam is also acquainted with Ortho K. Gotch.
When Rashid starts travelling the world, Azam goes with his young master.