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"The Medium is the Message" is the eighth episode in the first season of the Street Fighter TV series.
A Street Fighter tournament is being held in India, and Escher sends Guile and the rest of the Street Fighters to compete in order to flush out any Shadaloo agents who might be participating. M. Bison is attending as well, and has a double threat of a plan; use his new mutant combatants to destroy the Street Fighters, and have Balrog create a video of the Street Fighters defiling a sacred Hindu temple, fooling the populace into attacking them. Both of Bison's plans fail when Guile saves a captured scientist and then performs a Flash Kick on a time bomb.
- This episode is notable for producing an internet meme on YouTube (M. Bison's quotes: "This is delicious!" and "YES! YES!").
- Bison's jubilant shout of "YES! YES!" would later be heard as one of Evil Ryu's first attack banters in Super Street Fighter IV.
- "This is delicious!", with the exact same intonation as the show's, would be heard in Street Fighter V's Cinematic Story Mode, "A Shadow Falls", when Bison first appears in person, breaking up the argument between Balrog, Vega and F.A.N.G ("My generals are all killing each other? This is delicious entertainment!").
- This episode has several character cameos from the Final Fight series (in the crowd scenes) and the first Street Fighter Alpha game (as other participants in the tournament); of the latter, only Adon would not have a larger part or reappear in a future episode.